About us
The Story of DEMI Mode
At DEMI Mode, we’ve learned something simple: clothing only matters when there is real heart behind it.
A Dream, Four Generations in the Making
We are building this brand piece by piece—slowly, intentionally, and right here in Zürich. But DEMI Mode is more than a new label; it is the continuation of a story that spans four generations of textile passion in our family.
Our roots reach back to Bulgaria, where generations of craftsmanship shape every stitch we make. From initial sketches drawn in Switzerland to the final hand-sewn details, we blend clean Swiss design with deep Eastern European textile heritage. We don't mass-produce—we create with purpose.
Mother & Daughter
At its core, DEMI Mode is a shared dream between my mother, Vyara, and me, Denitsa. We wanted to create a brand by women, for women—making garments that honor the versatility of real life.
Standing against fast-fashion giants and massive advertising budgets isn't easy. But as a mother-daughter team, we stay true to our goal: transitioning fully to organic materials, operating zero-waste on-demand, and honoring the skilled, family-like hands in Bulgaria who help bring our creations to life.
A glimpse inside our atelier. Real hands, generations of textile knowledge, and genuine care woven into every garment.
The Real Us
We focus on quality, honesty, and small, deliberate collections made to last far beyond a single season. Alongside our regular pieces, we launch special pre-order projects to keep our footprint light and prevent overproduction.
Thank you for supporting a young, independent Swiss brand and walking this path with us.
We’re just getting started. 🤍
Attention to the needs of each customer, quick response and customer care. We are always there for our customers.
The customer has the right to return unwanted goods, regular special offers, and personalized cards and gifts in shipments.
Tips on how to care for your clothes, ideas for combining and using them, presented as consistent organic content.