About us
The Story of Demi
At Demi Mode, we’ve learned something important: people don’t just want to see clothes — they want to see the heart behind them.
A Dream, Four Generations in the Making
We are a small team here in Zürich, building this brand piece by piece — slowly, intentionally, and with a focus on the details. But Demi is more than just a new label; it is the continuation of a story that spans four generations of designers.
Our heritage stretches back to Eastern Europe and culminates here in Switzerland. This history influences every stitch we make. We don't just manufacture garments; we nurture them. From intricate sketches to the final hand-embroidery, we strive to capture a harmonious blend of classic tradition and contemporary Zurich style.
Mother & Daughter
At its core, Demi is a shared dream between a mother and daughter. We always dreamt of creating a brand by women, for women. Clothes that honor the versatility of your life — from the office to the dinner table, from busy Mondays to slow Sundays.
We believe in the allure of subtle textures, bold structures, and the timeless elegance of the women who inspire us. We design for the woman who does it all, because we know she is not just one thing. She is everything.
The Real Us
We may not have thousands of products (yet), but what we do have is collections made with care, honesty, and a commitment to quality that lasts beyond one season.
Thank you for being part of our journey and supporting a young Swiss brand.
We’re just getting started. 🤍
Attention to the needs of each customer, quick response and customer care. We are always there for our customers.
The customer has the right to return unwanted goods, regular special offers, and personalized cards and gifts in shipments.
Tips on how to care for your clothes, ideas for combining and using them, presented as consistent organic content.